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With the deepening of agriculture policy implemented, China's agricultural development has good development prospects, with the focus on healthy eating, the grains become more loved. Peanut grains more people live without, including Anhui, including a wide range of local has a wealth of peanut varieties, but never a star brand. In the case of the people's material continuously upgrade the level of market research, and take full advantage of business opportunities and effective integration of resources, the appropriate use of brand marketing strategies and intellectual property protection, which is enough to make many enterprises occupy a favorable position in the market. "Grandma Li peanuts as an example, explore food brand corporate branding strategy.
跟着三农政策的深入贯彻，我国农产物的开拓有着优美的成长前景，跟着人们对康健饮食的注重，杂粮成为了更多人的喜爱。在杂粮中花生更是人们糊口离不开的，包罗安徽在内的全国大范畴处所有着富厚的花生品种，但始终没有一个明星品牌。在当今人们物质程度不绝晋升的环境下，通过市场观测，充实掌握商机有效的整合伙源，利用适宜的品牌市场计谋和常识产权掩护，这些足以让许多企业在市场中占有有利的位置。本文以“李奶奶花生米”为案例，探讨食品名牌企业品牌推广计策研究。