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Customer relationship management mechanism, CRM (Customer Relationship Management) is to improve the relationship between the customer and the enterprise and a new management mechanism to improve customer satisfaction and guarantee loyalty. Below from the generation and the intrinsic properties of the CRM began to talk about the emphasis from the perspective of business management, describes the impact of CRM for traditional companies and enterprises in the new electricity supplier environment the CRM mode as well as today's modern company how to CRM strategy.
客户干系打点机制即CRM（Customer Relationship Management）是为了改进客户与企业干系和提高客户满足度和保障忠诚度的一种新型的打点机制。下文将从CRM的发生和内涵特性开始谈，侧重从策划打点的视角，叙述了CRM对传统型的公司的攻击和企业在新的电商的情况下选择的CRM模式以及当今的现代化公司如何去回收CRM计谋。