四、市场营销理念与现代物流体系融合的启示
Abstract: With the development of marketing practice and theory, marketing concepts, marketing concepts of social influence gradually expanded to enterprises, product-centric marketing concept gradually changed to customer demand, market center. At this time the logistics position in marketing has not only an important part, but to participate in the entire marketing. Customer-centric marketing theory is labor Punt 4CS theory, he emphasized through communication with our customers to make the enterprise logistics to customer demand-oriented and fully consider the customer is willing to pay the cost, convenience to meet customer requirements.
客户在处事、产物代价方面的期望越来越高，差异客户的需求偏重点差异，在市场细化的进程中，这种差别化需求越来越受到重视。因此在市场营销的第一步，认识和发明消费者的需求和欲望时，就需要物流打点参加进来。站在客户的角度从头认识客户处事的构成部门，从头设计为客户量身裁体的物流方案。如戴尔公司的电脑产物直销模式，由于其很是重视客户的本性化需求，因此从其销售的一开始就要求物流公司的协同。在企业竞争愈加剧烈的本日，客户的意愿付出本钱也越来越低，而公道的物流打点尤为须要。客户要求的便利性则需要物流给其带来时间的节省和淘汰资金占用的超值处事，物流处事提供的代价高出客户“期望代价”越高，就能赢得更多的客户。与客户相同，相识客户的信息，企业物流就能充实思量客户需求和付出意愿，为客户提供本性化的物流办理方案。为客户提供本性化的物流办理方案。
